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Advertising, Sponsorship, and False or Misleading Claims

The programming that is employed by this site allows for the display of advertising. However, at this time, StayWell Solutions Online (SSO) does not solicit any advertising. Krames StayWell does not accept advertisements.

Neither is the site subsidized by grants nor any other form of payment from any organization within or outside of the health care field.

Krames StayWell derives its revenue solely from licensing its content, tools, and applications to clients. These clients may or may not accept advertising. Visitors and consumers are advised to read the licensee's advertising policy. 

False or misleading claims

Krames StayWell (KSW) is dedicated toward providing clients and end-users clear, current, evidenced-based, and accurate health information. Based on the KSW Standards of Excellence, every effort is made to "not knowingly" post clinical content on SSO that has false or misleading claims, or promotes ineffective or dangerous products.

In addition to the oversight by KSW Quality Oversight Committee, the following processes are also implemented to ensure the health, safety, or welfare of clients and end-users regarding KSW clinical content:

  1. Immediate Updates: Clinical content that is affected by significant new medical knowledge or content errors (not spelling or grammar) are updated expediently in our Unified Content Repository (UCR).

  2. "Weekly" Breaking News: Articles provide a weekly update on changes in health care based on research and announcements from federal agencies and medical organizations and societies.

  3. KSW pledge to respond to emails from clients within 24 hours on business days and make every attempt to resolve disputes and complaints within one week of receipt.

  4. Information is disclosed to the client or end-user via the website Contact Us page on how to register a complaint, give feedback, request information on policies or procedures, and report a broken link, as well as the identifying the owner.

  5. Clinical content is based on current practice guidelines and standards of prestigious medical associations, foundations, and organizations, as well as federal agencies.

  6. All health content is sourced and dated when edited/updated.

  7. All health content is reviewed no later than 24 months from the posting date in the UCR.

  8. Health content is intelligently indexed and mapped to MeSH concepts as a common keyword scheme.

  9. Medical reviewers and content developers are highly skilled physicians, nurses, or professionals in their field of work. 

Questions about policies

Consumers can email questions about our policies to

We respond to clients within 24 hours on business days.


Approved by the Quality Oversight Committee, September 2012

Revised: August 2012